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EU agreement on banning greenwashing claims and based on offsetting schemes

ATTN:   ALL FULL MEMBERS

Dear Members,

The European Parliament and the Council reached a provisional agreement on the Commission’s proposal providing protection against unfair practices. The provisional agreement reached by co-legislators would ban, among others generic environmental claims without proof of recognised environmental performances related to the claims.

  • In practice, the EU will ban sweeping environmental claims such as “climate neutral” or “eco” unless companies can prove the claim is accurate.
  • If a company uses carbon offsetting schemes to make environmental claims, the new law will have an impact on those companies by banning such claims.

If both co-legislators approve the provisional agreement, then the Directive is considered adopted and will be published in the EU Official Journal. Member States would have 24 months to transpose the provisions of the Directive into national legislation.

Kind regards

Emmanuel Vergetis

Regional Representative

Athens- Greece